You’ve just set up a crisp, clean, new blog; domain and all. You have tons of ideas for content, in your mind, this will be a HUGE success. Unfortunately, the bubble breaks when reality hits; your new blog becomes dusty, the domain expires as its left on the back shelf until you “have more time.”
That’s the thing in life, we will never have “more time”. We have to manage the time we have and make the most of it. I have enjoyed my summer but it’s time to get back into the swing of things.
Here are 5 great ways to kill your blog (without even trying); I know, I’ve done a couple of these myself.
- Never update, at all. I’m red-faced while typing this one because I’ve done it to this blog and I’m honestly sorry for the neglect. Not updating means nothing new for readers to read, it’s time to get writing!
- Have too much sponsored content. Although I do not post sponsored content on THIS blog, I do on my other blog and I have done this. It can be very hard to come up with evergreen content when your inbox is swamped with sponsored opportunities. I try to pace myself and write a story to fit in between, something for my readers to enjoy besides the latest and greatest products or whatever I happen to be posting about. Not to toot my own horn but I have been review blogging for over 8 years now, I know what its like and how easy it can be to become overwhelmed. Take it one post at a time and breathe.
- Copy and paste. It’s exciting when a press release for a product review or whatever comes into your inbox but unless it’s precisely asked by the brand or pr you’re working with, DO NOT copy and paste these releases as legit writing skills. They weren’t written by you and as a writer, you should be a little bit more creative when it comes to writing a good blog post. It doesn’t have to be perfect, but it should be yours. Also, Google doesn’t like c & p.
- Social Media Rudeness. “Telling it like it is” and being downright nasty on social media is a great way to add some extra sour to your personal brand. Brands won’t want to work with someone who drops “F-Bombs” every second tweet (if that’s what your social looks like they could imagine your blog without even looking at it) and followers will get tired of negativity. I’m not saying be Mary Poppins in all your social media posts but be real and be considerate of what other people have to see in their feeds, be considerate about what you share. What may be funny to you may be offensive to someone else and if you are one to be offended, don’t start an internet war, move on and “hide” the post and move on or if it REALLY bothers you a direct message can avoid any embarrassment on either party. You can do that on almost every platform now.
- Brand bashing. You don’t have to LOVE every brand or product but if you want to work with the ones you do, I suggest keeping your comments about how horrid the ones you don’t like are for the next phone call to your girlfriend or significant other. Brands don’t want to read about you bashing another brand. If you say such things about one, who’s to say you wouldn’t say it about them? My policy when blogging is that if I don’t like I brand, I don’t give them any kind of attention simply by not mentioning them at all. If I have a beef with them, I’ll take it up with their customer service and vent to my better half about it. Simple and clean, no need to be mean.
What other blogging/social media “no-no’s” would you list? Leave your say in the comments!